If your company or group has a newsletter, some might say that you are spamming. However, are you really sending a user spam if you send a newsletter via e-mail? It depends on how hard you try to convince a reader to read your newsletter.
Mailing list
The easiest way to be labeled spam is to be unsolicited. Only send newsletters to those who request your newsletter, or are a part of your group or association. This way you won’t be seen as spam and will be sending requested email.
Opt-out ability
Do you allow those who receive your newsletter to opt in and out? If you send a newsletter to someone who has never heard of you it could be spam. However, if you allow the person you send the email to opt out from future emails, you are more advertising then spamming.
Frequency and relevance of your email
How often do you email someone and how relevant is it? Do you send people newsletters every single day, or more than once a week or month? That could be considered spam simply because you are clogging up an email inbox with annoying stuff that no one will read. If you send a newsletter about prescription pills online, or meeting girls from Russia, it probably is nothing most Internet users would be into.
If you really want to know if your newsletter is spam, just consider those factors above. If you send your newsletter out to people on a mailing list who are a part of your group, or want to follow your group, it is not spam at all, but good communication.